A big reason why OREO stands out so much more from its competitors is because it customises its…
Discovery campaigns let you share your brand’s story with people across Google’s feeds when they’re open to discovering…
They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing…
Keep it short and simple Be different Consider your online presence Get creative with your domain name Be…
Consistency Coherence Continuity Complementary What is a 360 integrated marketing campaign A 360° Marketing Campaign is a complete…
Global branding refers to the management of a brand in different regions of the world, intending to increase…
Steve Job’s Love for the Fruit Jobs had a penchant for the apple. As noted earlier, the tech…
Digitalization, individualization and sustainability are certainly three of the most important trends in the sports industry – and…
Not all toothpastes are manufactured in Mexico. It really depends on the brand you preferand even then, they’re…
Segmentation involves dividing the market into subgroups based on demographic, geographic, psychographic, and/or behavioural characteristics. Targeting involves selecting…