Unsurprisingly, many countries that are vocal in their opposition of capitalism and consumerism do not support Black friday…
Tiktok Ads Conversion Rate It is a fact that tiktok ads average conversion rate is around 3.4%. Is…
Types of promotional strategies include traditional and online advertising, personal selling, direct marketing, public relations and sponsorships and…
Use the founder or inventor’s name (Hewlett-Packard) Describe what you do (Southwest Airlines) Describe an experience or image…
As discussed previously in my column Why It’s So Hard To Go Viral, your chances really are one…
A micro influencer is someone with anywhere from 10,000-50,000 followers. They are well-known in their niche and have…
Choose the right one Define your objectives Treat it as a partnership Be straightforward, and provide information Be…
Public relations (PR) is a form of marketing that is accessible to startups. PR tactics for startups often…
UNDERSTAND YOUR AUDIENCE THE GREETING THE BODY THE ONE THING RULE RELEVANT SUBJECT LINE FONT END ON THE…
Sentiment analysis is an automated process that attaches an emotional label or subjective opinion to text. For example,…