Core associations for Nike include: innovative technology, high quality/stylish products, joy and celebration of sports, maximum performance, self-empowerment…
Of course, since Glossier is not 100% vegan – it might not be the best choice for activists…
Forever 21 is a clothing store in the United states that caters mostly to young females. This target…
Building a relationship with the client is the most important aspect of branding for B2B companies. Most sales…
Dove® Perhaps due to the fact that their path has been so eventful over the course of the…
Digital advertising refers to marketing through online channels, such as websites, streaming content, and more. Digital ads span…
Dettol Pricing Strategy Pricing is used to differentiate and enhance the reputation of the product. Dettol revises the…
Push-Pull, a Vicious Cycle Push-pull is a form of psychological manipulation whereby a person repeatedly destroys intimacy in…
It targets all people. Apparel makers often focus on specific designs to satisfy their target customers, but UNIQLO…
What is behavioral advertising? Behavioral advertising (aka online behavioral advertising or “OBA”) allows advertisers and publishers to display…