A brand consultant is an expert who helps companies define, sharpen, and grow their reputation over time –…
Kraft was attracted to Cadbury due its strong performance during the economic crisis. This led to Kraft’s proposal…
Find the right stuff Dig deeper Pay for what you really want Sweeten the pot How do you…
2021 Influencer Marketing Stats 80% of marketers say influencer marketing is effective, and 89% say it works just…
Cross-sell more products Most innovative product or service Grow sales from new products Improve customer service Cornering a…
Check For Uniqueness Avoid “Bashtags” Use Capitals When You Need Them Keep Them Short Use Trends Wisely Understand…
Getting inside the marketing mind means not only understanding your customers and how they make decisions but understanding…
Performance marketing (also known as performance media marketing, or online performance marketing) is a digital advertising discipline in…
Creating Native Advertising Maybe the biggest reason Instagram is the best social media is the opportunity for potential…
Earned Media Value is an influencer marketing metric that’s used to quantify the value of social media content.…