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What can public relations (PR) offer for your startup? In a nutshell, PR tactics focus on spurring people…
Media monitoring involves three separate yet related considerations: 1) Listening intently across a wide spectrum of channels for…
Coca-cola positioning statement: Unlike other beverage options, Coca-Cola products inspire happiness and make a positive difference in customers’…
Brand Managers are responsible for ensuring that the products, services and product lines that fall under their domain…
The main difference between push and pull systems is that in a push system, production dictates how much…
The role of an agency in media buying is to work with and on behalf of the client…
Why do people choose Coca cola over Pepsi? The answer is simple, really – because the folks over…
Sure, they may not be the cheapest platform to advertise on, but when you consider the kind of…
Zara has cultivated unique advantages with its 4Es approach to marketing by focusing on experience, exchange, evangelism and…