Place utility refers to making goods or services available in locations that allow consumers to easily access products…
Low cost: It doesn’t need to cost much to produce something that people will want to share. Sometimes…
Content curation is the process of gathering information relevant to a particular topic or area of interest, usually…
Strategic brand management is meant to support companies in getting (or improving) brand recognition, boosting revenue, and achieving…
Earned media can include press coverage, social media mentions, shares and retweets, product or company reviews, and blog…
Ephemeral content is rich media that is only accessible temporarily (usually 24 hours) before it disappears forever. It…
What is STP in marketing? STP marketing (Segmentation Targeting, and Positioning) is a three-step marketing framework. With the…
The adidas People Promise will guide us as we strive to deliver our mission to be the best…
The heading: The heading of a TV ad script requires the following information: The name of the client’s…
Image or carousel ads are typically most successful for this goal since it’s easy to portray your message…