Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the…
So what is a brand strategy for you? Marty Neumeier (summarized) it’s a long-term plan to outmaneuver competitors…
Step 1: Identify the key metrics based on your campaign goals Step 2: Choose the tools that you’re…
While he might have a billi in the bank, it’s not hugely surprising that Jay-Z is championing a…
The 4 Ps of marketing include product, price, place, and promotion. These are the key elements that must…
Catalyst add to list Share. A catalyst is an event or person causing a change. Getting kicked out…
Step 1: Set the Goals and Budget for Your Event Step 2: Set Event Content Creation and Management…
The integrated components used by Coca Cola employed a mass media methodology which included television advertising, print media…
A brand extension (some times called a category extension) is when a brand is known for one type…
A public relations (PR) consultant is an advisor who businesses and public figures rely on to shape and…