An offer is an agreement from a brand (otherwise known in the affiliate context as an advertiser) to…
In managing brand architecture, there are several key components to consider: brand architecture audit, brand portfolio principles, brand…
Determine the number of impressions Calculate your cost per 1,000 impressions Identify your adjustment variable Multiply the three…
Serving 100 percent more fruit, vegetables, low-fat dairy or whole grains in nine of its top markets. Increasing…
Public relations (PR) involves activities that promote a positive image, foster goodwill or increase sales. You might engage…
Attend a Trade Show Go to a new networking event and set a goal Be memorable What is…
lululemon is a leading brand for people around the world who want to live a healthy and active…
Find the right influencer for your marketing goals Start with a catchy subject line Speak their language Personalize…
Getting the Amazon listing ready and setting up PPC Perhaps shorter (or longer) but on average it will…
the weakening of the power of a brand which may occur when a company has too many brands…