Just like Nike, Adidas competitive strategy focuses on broad differentiation approach (Ghauri and Cateora, 2014). At the corporate…
For Apple, social proof comes in the form of testimonials, which are hugely influential in persuading potential customers…
The rule of 70/30 is one of our most Important business essentials. It focuses in on the need…
By definition, backlinks include any link present on a website that links back to your site. Facebook (like…
campaign across both platforms. How do I brand my Instagram? Define Your Goals Find Your Focus/Theme Create a…
Broadly speaking, marketing refers to the business and practice of promoting a product, service or brand. Within this…
Even before the internet came into existence, many small businesses used that strategy to promote their business. Guerrilla…
Beautycounterclean beauty Nikehigh quality Thrive Markethealthy living What are the 4 main components of product positioning The Positioning…
When you include marketing into the mix, lifestyle marketing is a marketing approach where a brand connects…
Define your brand The first step to driving success with your digital marketing plan is defining your brand.…