Brand managers have strong communication skills and need to maintain good relationships with colleagues and external contacts. They…
WHAT IS 360° BRANDING? 360° branding is a marketing strategy that takes into consideration the brand identity you…
Marketing communications (also known as marcom) is the messages and media that marketers use to communicate with target…
A Masters in Advertising is a postgraduate course pursued by individuals who have an interest in acquiring skills…
Normally when you join any institute for a digital marketing course, the duration can go from 2 Months…
What does a communications agency do. A communications agency can be responsible for a range of activities, including…
The Differential of Price to Sale ratios Method calculates brand value as the difference between the estimated price…
Global energy drink sales are estimated to reach $53.1 billion by the end of 2022 and are expected…
Pret’s sprawling empire is crumbling. Pret was founded in 1986 at 75B Victoria Street in London, supposedly because…
A product launch roadmap is a visual communication tool that illustrates how a new product will hit the…