Some products are just as recognizable as the companies that create them. For example, there’s no mistaking a…
When we talk about brand strategy vs. content marketing strategy, it’s important to understand not just what each…
What is a tagline? In the context of branding, a tagline is a memorable motto or phrase that’s…
Think about your platforms Consider their roster Make sure you click Talk money How do I ask for…
Evaluate the values you want to exemplify Outline concrete objectives Determine how your goals will impact your employees…
Which Comes First—Marketing Or Branding? Branding is at the core of your marketing strategy, so branding must come…
Digital marketing is the marketing and advertising of a business, person, product, or service using online channels, electronic…
Competitiveness Distinctiveness Passion Consistency Leadership Exposure Audience knowledge What are the 4 steps of branding? Step 1: Brand…
Fenty doesn’t rely solely on marketing and branding to win over its target audience. Fenty Beauty developed products…
The 4 Ps are Product, Price, Promotion and Place – the four marketing mix variables under your control.…