As a rule of thumb, broad tends to be more expansive, phrase is great for those keywords that…
From age alone, the target market of coffee shop sales can be just about anyone, but older populations…
Affinity audiences are useful to advertisers who are looking to raise awareness and drive consideration among affinity groups…
A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your…
They’ll probably include links to your social media accounts, possibly a company page if you’re included in a…
There are three Different amazon keyword match types at your disposal for Sponsored products and Sponsored Brands campaigns.…
For every keyword added to your Google ads account, it is possible to choose one of five different…
For example, if you’re an optometrist who sells eyeglasses, you may want to add negative keywords for search…
Keyword targeting is a feature in Amazon ads that allows you to select specific, relevant keywords that will…
CTR is the number of clicks that your ad receives divided by the number of times your ad…