The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing…
Above the line marketing, also called Atl advertising, is a less focused marketing technique that reaches a larger/wider…
than Above the line (ATL) strategies. These may include activities such as direct mail, public relations and sales…
Above the Line, or Atl marketing, refers to generally untargeted, massive campaigns to raise brand awareness and reach…
Since then, the city has known numerous nicknames. As of the 2010s, The ATL, and The A are…
Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the…
Online marketing: Online marketing is the process of selling products or goods through online channels like social media,…
BTL activities include direct mail campaigns, trade shows, catalogs, brand promotion activities, telemarketing, free sampling, exhibitions and targeted…
Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.…
Lower cost Greater Return on Investment (ROI) Easy measurement Flexibility Deeper brand connection Easily shareable Precise targeting Global…