Online marketing: Online marketing is the process of selling products or goods through online channels like social media,…
BTL activities include direct mail campaigns, trade shows, catalogs, brand promotion activities, telemarketing, free sampling, exhibitions and targeted…
Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.…
Lower cost Greater Return on Investment (ROI) Easy measurement Flexibility Deeper brand connection Easily shareable Precise targeting Global…
Customer Feedback Through Surveys Customer Satisfaction Score Net Promoter Score Customer Effort Score Web-Analytics Social Media Metrics Is…
Above the Line, or ATL Marketing, refers to generally untargeted, massive campaigns to raise brand awareness and reach…
Above the Line, or Atl marketing, refers to generally untargeted, massive campaigns to raise brand awareness and reach…
Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the…
One of the main benefits that a 360-degree customer view provides is the ability to extend the sales…
A full-funnel marketing strategy involves tailoring your marketing messages to the particular stage of purchase a customer is…