Introduce a product Introduce a brand Awareness creation Acquiring customers or Brand switching Differentiation and value creation Brand…
The main types of below-the-line advertising systems include direct mail campaigns, social media marketing, trade shows, catalogs, and…
Below-the-line advertising is an advertising strategy where products are promoted in media other than mainstream radio or television.…
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.…
Inline Rectangle – 300 x 250 Also called the ‘Medium Rectangle”, this ad is very favorable among most…
Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the…
Nearly 60% of the B2c companies surveyed report that social media helps increase their revenue and sales, compared…
The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing…
Above the line marketing, also called Atl advertising, is a less focused marketing technique that reaches a larger/wider…