If efficiency is your primary goal, consider bidding about 50% of your Break-even cpc. If volume is your…
The essential base ingredients of the 4 P’s are: Product, Price, Place and Promotion. While this combination doesn’t…
It’s worth mentioning these extensions don’t cost you anything extra. They are built-in features that help you increase…
Step 1: Determine your business goals Step 2: Conduct a thorough market pricing analysis Step 3: Analyze your…
Contingency planning puts in place measures to address the identified risks in marketing a product or service. Companies…
Explore the landscape and analyze your results Map out your strategy Define your target audience Build your content…
Traditional Media Print Media Electronic/Broadcasting Media Outdoor Media or Out of Home Media (OOH) Transit Media Digital Media/New…
Business-to-business (B2B) wholesale companies sell products in bulk to other companies. The purchasing company, either uses the products…
Market Penetration (lower left quadrant) Product Development (lower right quadrant) Market Development (upper left quadrant) Diversification (upper right…
Modern technology allows advertisers to create more effective and impressive ads for television, print, radio and the Web.…