What are the types of target markets? The common types of target markets are – geographic segmentation (location-based),…
For example, within the market for women’s shoes are many different segments or niches. Shoes for vegan women…
A digital marketing campaign involves the execution of a marketing strategy across all the digital channels where consumers…
Quick Customer Service Customer Satisfaction Reduced Labour Costs Multipurpose Limited Responses Frustration Complex Chatbots are Expensive Chatbots are…
100 Mbps internet supports download speeds at 12.5 MB/second. A fiber-optic internet connection provides equal upload speeds. At…
SMS Messaging Promotes Immediate Communication That same Gartner research cited earlier discovered SMS had a response rate of…
Digital consultants are typically self-employed and work with a variety of clients. They are well-versed in digital channels,…
A few digital marketing trends of 2022 can create a competitive advantage when used efficiently. Influencer marketing, video…
A case study is the analysis of a particular instance (or “case”) of something to demonstrate quantifiable results…
Campaign planning is crucial for businesses in order to achieve the desired outcome from a campaign. By making…