A “good” ROAS depends on several factors, including your profit margins, industry, and average cost-per-click (CPC). Most companies…
So, what is a good ROAS for Google ads? Anything above 400%or a 4:1 return. In some cases,…
A Drip Campaign is when you send contacts a series of pre-defined emails, at set intervals, over a…
Basically, brand marketing is the slower burning, more emotional and enduring part of your marketing strategy while performance…
Get rid of distracting vanity metrics Create an “Impression to Conversion” (ITC) column Add more exact keywords (and…
The biggest anticipated changes are the rise of TikTok and short-form video content. While Instagram and Twitter will…
With a click on “Create and continue” you get to the tag setup. Select “Use Google Tag Manager”…
When you sign up for a Smart campaign, you’ll write an ad that describes your business. You’ll also…
Step 1: Develop a Problem Statement Step 2: Select the Brainstorm Team Step 3: Organize the Brainstorming Session…
Pepsi’s pricing strategy is driven by their competitors’ prices and customer demand. The company encourages bulk sale, with…