Key PPC vs. SEO take-aways Improvements to SEO can help your website rank higher on Google Search by…
Sign in to Data Studio In the top left, click Select the Google Ads connector If prompted to…
Set up your campaign Select your audience Set your budget Choose your creatives Launch! 5 tips for writing…
There are two ways businesses can use AI to improve their digital marketing. One is on the backend…
Your Target roas is the average conversion value (for example, revenue) you’d like to get for each dollar…
As a social media manager, you’ll manage an organisation’s online presence by developing a strategy, producing good content,…
Scroll down on the left-hand panel and select ‘view all properties’. Then, search for ‘original source’ and you’ll…
UTM codes allow you to track the performance of your campaigns in a much more valuable way. With…
How do you calculate the average CPM? As the name suggest, you simply need to divide your average…
Sign in to your Google ads account From the page menu on the left, click Campaigns Look for…