Ad customizers work like keyword insertion or countdown timers, in which you add dynamic content, directly into your…
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays…
Definition: Pay-Per-Click (PPC) management is the process of overseeing and managing a company’s PPC ad spend. This often…
Salesforce Marketing Cloud is a customer relationship management (CRM) platform for marketers that allows them to create and…
Monitor Website Bounce Rate Monitor The Web Traffic Monitor Engagement Levels Monitor Campaign’s Return Of Investment How do…
Why should campaigns with different marketing objectives be separated into different performance planner plans? To avoid any potential…
Facebook has a “check engine” light on your campaigns, giving you a warning if things aren’t quite right—warning…
These are places you can listen to music online. A Digital Service Provider (DSP) is an online store…
The three keyword match types are Exact, Phrase, and Broad. But before discussing match types, it’s important to…
ROAS (or return on ad spend) is the revenue you make in relation to your advertising costs while…