Drive conversions: You can only create responsive video ads when you select this subtype. However, responsive video ads…
“Automated advertising” automatically creates those ads using the material found on your website and produces professional-grade banners and…
Value-based bidding A Smart bidding strategy that optimizes for conversion value or return on ad spend (ROAS) to…
Definition: A social media campaign is a coordinated marketing effort to reinforce or assist with a business goal…
Be compelling. Banner ads have to be eye-catching enough to attract attention. Only then does your marketing message…
Meta business partners consists of a pool of tech companies certified by Meta based on their expertise in…
Ad customizers work like keyword insertion or countdown timers, in which you add dynamic content, directly into your…
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays…
Definition: Pay-Per-Click (PPC) management is the process of overseeing and managing a company’s PPC ad spend. This often…
Salesforce Marketing Cloud is a customer relationship management (CRM) platform for marketers that allows them to create and…