Remarketing are ads or follow-up emails you get from a business after you check out their site but…
Does Squarespace have plugins, add-ons, or apps? Yes, an extension is the Squarespace equivalent of a plugin, add-on,…
On July 24th, 2018, Google AdWords became Google Ads. The new Google Ads brand represents the full range…
Sign in to your Google ads account Under “All campaigns” on the navigation menu, click Display campaigns, and…
Launch a brand awareness survey, stat Check your social media followers Use Google Trends data Let brand tracking…
DCO stands for dynamic creative optimization. In advertising, DCO technology rapidly builds multiple iterations of an ad using…
Digital marketing and PR (Public relations) are integrated processes, but we cannot mistake the two as the same.…
In 1869, Francis Ayer, at the age of 20, created the first full-service advertising agency in Philadelphia, called…
A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings.…
Machines cannot learn without data and Data Science is better done with machine learning as we have discussed…