Data streams are the connections and associated data ingested into Customer Data Platform. Navigate, edit, and review data…
Even though Fox had previously confirmed that if Planet Of The Apes had flourished at the box office…
No, Google analytics isn’t a DMP Google Analytics doesn’t aim to be a DMP (yet). These are DMP…
More Single-feature martech products launch. According to data from The Chief Marketing Technologist, the number of martech products…
Adobe experience cloud enables users to manage the sales, marketing and support facets of their customer engagement strategies.…
A marketing intelligence system is a set of procedures and sources that managers use to obtain everyday information…
Day Software was an enterprise content management software company headquartered in Basel, Switzerland and Boston, Massachusetts. Day Software…
CDP: what’s the difference? While both CRMs and CDPs collect customer data, the main difference between them is…
ExactTarget is a marketing automation and analytics software provider. This digital company primarily caters to B2B marketers. They…
The bigger the data, the higher the risk Big data is getting too big Personalized customer experience User…