Adobe experience cloud enables users to manage the sales, marketing and support facets of their customer engagement strategies.…
A marketing intelligence system is a set of procedures and sources that managers use to obtain everyday information…
Day Software was an enterprise content management software company headquartered in Basel, Switzerland and Boston, Massachusetts. Day Software…
CDP: what’s the difference? While both CRMs and CDPs collect customer data, the main difference between them is…
ExactTarget is a marketing automation and analytics software provider. This digital company primarily caters to B2B marketers. They…
The bigger the data, the higher the risk Big data is getting too big Personalized customer experience User…