Shah Rukh Khan, the Bollywood superstar, who has been the brand ambassador of Dubai since March 2016 and…
A content house is a space for creators and influencers to come together and collaborate. They’re sometimes called…
Influencers can inspire and persuade consumers to purchase your product. They offer more opportunities to interact with people…
An influencer is someone in your niche or industry with sway over your target audience. Influencers have specialized…
What is an advertising or marketing slogan? An advertising or marketing slogan is a concise, catchy phrase used…
Editor’s Note: Earlier today, Coca-Cola introduced “Taste the Feeling”, our first new global marketing campaign in seven years.…
MICRO-INFLUENCER DEFINITION A micro-influencer is someone with a social media following that’s larger than a normal person‘s but…
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity’s…
Because of the concept of familiarity, seeing a celebrity arouses our emotions. It connects us to the product…
The matrix points to four different kinds of leadership: silent leaders, questioning leaders, answering leaders, and conversational leaders.…