What is an advertising or marketing slogan? An advertising or marketing slogan is a concise, catchy phrase used…
Editor’s Note: Earlier today, Coca-Cola introduced “Taste the Feeling”, our first new global marketing campaign in seven years.…
MICRO-INFLUENCER DEFINITION A micro-influencer is someone with a social media following that’s larger than a normal person‘s but…
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity’s…
Because of the concept of familiarity, seeing a celebrity arouses our emotions. It connects us to the product…
The matrix points to four different kinds of leadership: silent leaders, questioning leaders, answering leaders, and conversational leaders.…
12.51% of Instagram users have between 10,000 – 50,000 followers. 2.67% of Instagram users have between 50,000 –…
They are some other kind of business. Most of you know by now, if you’ve been reading my…
Brands have gotten better at spotting fake followers, usually by calculating a celebrity’s engagement rates. So some celebrities…
The highest paid Instagram celebrity and influencer in 2022 is Christiano Ronaldo. The celebrity topped our 2022 Instagram…