Dyson’s ambition is to produce the best in class or nothing in each product range it enters. The…
Gathering market intelligence involves a number of activities, including scanning newspapers, trade magazines, and economic data produced by…
Huge, efficient R&D spending has allowed Toyota to gain a competitive advantage over its competitors and to become…
Neglecting to do market research can result in indecision and inaction, fear of risk or the truth, and/or…
These factors include: access to information, relevance of the research, use of research perceived as a time consuming…
There are three types of analytics that businesses use to drive their decision making; descriptive analytics, which tell…
Objectives of Green Marketing To reduce expenses. To showcase how environment-friendly the company’s offerings are. To communicate the…
Data-driven marketing is the use of data acquired through customer interactions and third parties to gain insight on…
1) Demonstrating marketing’s value 2) Lack of fundamental marketing knowledge 3) Understanding customer behaviour 4) Making digital strategic…
There are 6 main types of ecommerce business models, namely Business-to-Government (B2G), Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Consumer (C2C),…