The personality of the brand (we touched upon another version above) but, it is sophisticated, daring, innovative, understated…
LVMH differs from its peers through its decentralized model, which favors entrepreneurial attitudes, speed, and the spirit of…
Luxury brands have competitive advantage for having highly recognisable brand image and brand equity (Amatulli & Guido 2012).…
Chanel created its unique fashion identity and keep attaining the absolute modernity by following the avant-garde artistic work.…
In 2020, the United States was the market leader in personal luxury goods with a revenue of about…
The Short Answer is YES, Dior Is cheaper in Europe or Paris. Who made Dior popular Christian Ernest…
Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers…
Chanel’s USP lies in its being one of the first to introduce prêt-a-porter ready-to-wear clothing and is now…
They don’t ignore social media, but they don’t shout to be heard. Rather, they let their followers deliver…