Author. French fashion empire Chanel is extending its ecommerce strategy to the mobile space with a new commerce-enabled,…
The mother of two, who owns the label with her other brother Santo, 73, and daughter Allegra, 32,…
Authentic Louis Vuitton Handbags Authentic Louis Vuitton bags are handmade by experienced craftsmen who take pride in producing…
The goal of CHANEL’s business model is to create “The Ultimate House of Luxury, defining style and creating…
Large scale operations, supply chain, and Bargaining power: It allows Walmart to buy in bulk and sell at…
Its target demographic is urban and affluent, often on-the-go white-collar professionals looking to take their caffeine fix with…
The personality of the brand (we touched upon another version above) but, it is sophisticated, daring, innovative, understated…
LVMH differs from its peers through its decentralized model, which favors entrepreneurial attitudes, speed, and the spirit of…
Luxury brands have competitive advantage for having highly recognisable brand image and brand equity (Amatulli & Guido 2012).…