Have a single consolidated view of customer behavior across various channels by unifying data from various web, mobile,…
Cross-channel is the next level up from multi-channel. Omni-channel takes the notion of ubiquity into account:customers can use…
A sales channel is the path that a business takes to reach its end customers in order to…
Omnichannel marketing is the seamless integration of branding, messaging, and online and offline touchpoints as consumers move down…
Mobile app attribution is incredibly valuable as it allows marketers to discover where their users are coming from.…