An omnichannel marketing plan is a marketing communications plan which integrates optimzed marketing channel activity across the customer…
Earned media (or free media) refers to publicity gained through promotional efforts other than advertising (paid media) or…
Direct ad sales involves manual human negotiations, usually made by in-house sales teams. This method’s inventory is almost…
Omnichannel inventory management is the management of all inventory across all the channels you sell on. This includes…
Definition: Owned media comprises digital marketing channels that a company exercises complete control over, such as their branded…
Creators with 100,000 subscribers can still make decent money. Using the same rates as above, a YouTuber with…
Examples of owned media include the company’s website, social media profiles and blog. These channels are used to…
Online advertising has created a shift to digital agencies by advertisers. A digital agency focuses more on marketing…
The interstate freeway came through in the late 1960s, creating a major economic link between the northern and…
In a single-channel configuration, only one of them is functional. This limits memory throughput to the rated speed…