Demographic variables are independent variables by definition because they cannot be manipulated. In research, demographic variables may be…
Measure your product-market fit. TAM is calculated by multiplying your average revenue per user (ARPU) by the total…
By combining big data with an integrated marketing management strategy, marketing organizations can make a substantial impact in…
An operations strategy is the set of strategies, plans, and policies regarding the operations, financing, marketing, human resources,…
The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or…
Traditionalists—born 1925 to 1945 Baby Boomers—born 1946 to 1964 Generation X—born 1965 to 1980 Millennials—born 1981 to 2000…
Macro-segmentation is another term for traditional network segmentation. The goal of macro-segmentation is to break up a network…
What is Consumer Research? Consumer research is a part of market research in which inclination, motivation and purchase…
Services marketing strategy focuses on delivering processes, experiences, and intangibles to customers rather than physical goods and transactions.…
Hotel market segmentation is a way of grouping your hotel guests into several segments based on a set…