E.J. McCarthy was an American marketing professor. He proposed the concept of 4P’s of marketing mix 1960 book…
The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…
As early as 2019, only 17% of internet users believe it’s ethical to track online activity, even for…
Strengthen the aroma Offer new products and recipes Invite them to enter with a funny message Prepare the…
Multi-segment positioning. The fast food chain exploits multiple segments in terms of geography and demographics at the same…
Key Evidence It is clear that food marketing promotes unhealthy foods and has a negative impact on children’s…
Red Bull is headquartered in Austria, which is also the country with the highest level of consumption globally.…
Lesson #1: What are the Four Functions of Behavior It is important to understand that all behaviors occur…
The 4ps transaction account is in the form of a deposit account or e-money or e-wallet. The 4Ps…
Place refers to where consumers buy your product, or where they discover it. Today’s consumers may learn about…