Shopping campaigns don’t use keywords to determine relevancy, so make sure your product titles and descriptions are keyword-rich…
Tap or your profile picture in the bottom right to go to your profile. Tap in the top…
An ad schedule allows you to display ads or change bids during certain times. You can create a…
The Average cpm is $6.46. What is the CPM for YouTube Cost per 1,000 impressions (CPM) is a…
Smart Bidding refers to bid strategies that use machine learning to optimize for conversions or conversion value in…
Search engines essentially act as filters for the wealth of information available on the internet. They allow users…
Use long tail keywords Test, and then test again Remove underperforming keywords Amplify successful keywords Use Smart Bidding…
Cost per click is calculated by dividing the cost of a paid advertising campaign by the number of…
This typically takes up to 24 hours, but in rare cases can take up to 2 weeks. You’ll…
Enhanced CPC (ECPC): Definition A bid strategy that adjusts your cost-per-click (CPC) to help maximize conversions or conversion…