Enhanced cost-per-click (ECPC) helps you get more conversions from manual bidding. ECPC works by automatically adjusting your manual…
Twitter vs. Facebook: Ad Performance According to AdWeek, “engagement rates” for Twitter ads can be as high as…
What is a good open rate for email? A good email open rate should be between 17-28%, depending…
On the Google ad manager homepage, select the ‘Opportunities’ tab. Click ‘View opportunities’ and ‘Opportunity type’. Click ‘Enable…
A general rule of thumb is to always put your users first – make sure your ads don’t…
ROAS (or return on ad spend) is the revenue you make in relation to your advertising costs while…
You’re welcome to promote your site in any manner that complies with our program policies. However, AdSense publishers…
Return on ad spend (ROAS) is an important key performance indicator (KPI) in online and mobile marketing. It…
Advertising and sponsorship are typically used interchangeably, yet they are in fact different from one another. Advertising implies…
Apple SEO is the practice and art of optimizing web pages to achieve top search results in Apple’s…