Average cost-per-click (avg. CPC) is calculated by dividing the total cost of your clicks by the total number…
Keywords are words or phrases that are used to match your ads with the terms people are searching…
Google ads can only track clicks on the ads shown to the user, whereas Google Analytics can track…
Many factors affect click-through rate (CTR), including imagery, keywords, call-to-action copy and ad positioning. Click through rate compares…
You can view campaign performance or edit campaign settings from your ad account in Campaign Manager. You can…
I will classify the bid evaluation process into four basic stages including (1) preliminary examination for responsiveness to…
Range, price and convenience are placed at the core of Amazon competitive advantage. The global online retailer operates…
Overview Custom Channel Groupings Segments Data Source Attributes Standard Product Performance Sales Performance Events Who introduced funnel cake…
In this method, the total centre line length of the walls in a building is calculated and then…
Basically, the CAC can be calculated by simply dividing all the costs spent on acquiring more customers (marketing…