Comparing the average per capita consumption of Coca-Cola of 14 countries, the AP found that Mexico leads the…
Coca-Cola responded to the challenge of becoming a more sustainable company by focusing on three major pillars: increasing…
We hired CAA (Creative Artists Agency) to develop ads for Coca-Cola. CAA would hire the best and brightest…
For Nike, its market segmentation involves four categories – geographic, demographic, psychographic, and behavioral. For Nike’s demographic segmentation,…
An example of a SMART-goal statement might look like this: Our goal is to [quantifiable objective] by [timeframe…
Customer relationship management (CRM) is a technology that allows businesses both large and small to organise, automate, and…
Using press releases to spread the word Targeting local TV stations and media outlets Using PR stunts to…
Behavioural branding aims to align a company’s external brand promise with all employees’ activities to ensure that everything…
Coke was made before refrigerators, so it was meant to drink warm. Pepsi was made after fridges, meaning…
Nestlé has many enduring strengths that keep us at the top of our industry. We have great brands…