The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…
Nestlé: Good food, Good life | Nestlé India. What is push pull strategy of promotion In simple terms…
The benefits of standardization. Fundamentally, standardization means that your employees have an established, time-tested process to use. When…
Notably, Coca-Cola also took advantage of new features on Facebook, Messenger and Instagram stories by allowing visitors to…
In short, the product is everything that is made available to the consumer. In the 4 Ps strategy,…
In September, Coca-Cola unveiled its first new global brand platform since 2016: ‘Real Magic’. Under this new platform,…
Promotion. Coke aggressively markets its product lines through advertising across multiple mediums and channels, including TV, online ads,…
As we’ve mentioned previously, Integrated Marketing communications can be used harmoniously with five primary communication tools. These are…
The main target market for Apple’s products includes middle and upper-income consumers who are capable and willing to…
Pizza Hut is a well-known restaurant that is primarily focused on modern Italian and Western cuisine. The franchise…