It leads to various diseases such as diabetes, gout, dementia. Studies has shown that coke causes an increase…
Brand over product Instead of going for a complicated marketing plan that focuses on products, Coca-Cola sells the…
The role of product in the marketing mix is one of the key components that makes the entire…
PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands – such…
No matter what your size, keeping these 5 P’s in mind when communicating change will help, especially when…
Notably, Coca-Cola also took advantage of new features on Facebook, Messenger and Instagram Stories by allowing visitors to…
Apart from TV ads and outdoor ad campaigns, the company serves its ads across the internet and on…
Product strategy Place Strategy Classic Bottle, Font, and Logo Localized Positioning Sponsorships Social Media What generic strategy does…
In an effort to expand their customer base and sell products in more foreign markets, companies following a…
Marketing is delivered through a combination of elements—the ‘marketing mix’. These elements are also often referred to as…