Our very first ad was published in the Atlanta Journal newspaper on May 29, 1886, a few short…
Branding Creates Loyal customers branding allows you to build relationships with your audience, which can eventually turn them…
Positioning: The Positioning statement of Nike is “For serious athletes, Nike gives confidence that provides the perfect shoe…
The company uses social media to increase its publicity and attract potential customers by trying multiple social media…
PR can stretch advertising dollars by increasing a company’s exposure in the trade press. It can help build…
A product mix pricing strategy is your roadmap to making multiple sales and leveraging sales in your product…
We see this as a great growth opportunity.” Coca-Cola also is using digital technology to create new consumer…
Over the last seven years, Coca-Cola has spent an average of 4 billion dollars a year on advertising…
Carabao’s logo will feature on Chelsea’s training kits from the 2016-17 season onwards. Carabao signed a sponsorship deal…
For instance, Coca-Cola is most certainly a mass-market product in terms of volume, despite being a high niche…