Increase online sales through social media Become a thought leader Don’t shy from cold calling Offer a demonstration…
Coca Cola is a leading brand with several sources of competitive advantage. Its market leading position is owing…
Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are…
Coke aggressively markets its product lines through advertising across multiple mediums and channels, including TV, online ads, sponsorships,…
Pepsi has introduced the new tagline “That’s What I Like” for its Pepsi, Pepsi zero sugar, and Diet…
Focus on value—not price Find your fanboys (and fangirls) Simplicity is key in everything Know what you stand…
The ingredients used for producing these beverages include a large number of agricultural products such as sugarcane, corn,…
A brand is a personality crafted to connect with audiences in a specific way. Often, it’s used to…
Gucci Bamboo Eau de Parfum is a multi-faceted woody floral fragrance. Top notes of Orange Blossom and Italian…
Survey your brand equity Set your goals Review your resources Look into wider consumer or market trends Research…