Philip kotler is known around the world as the “father of modern marketing.” For over 50 years he…
What can public relations (PR) offer for your startup? In a nutshell, PR tactics focus on spurring people…
A company usually sells different types of products. For example, Coca-Cola has around 3500+ product brands in its…
Brand portfolio optimization We aspire to achieve a balanced combination of global, regional and local brands, with scale,…
Carbonated soft drinks Bottled water Juices and juice concentrate RTD tea and coffee Functional drinks Who is the…
Coke aggressively markets its product lines through ad campaigns across multiple mediums and channels, including TV, online ads,…
For example, mass market books (the kind of paperback books you might see in the grocery store or…
The Researcher or Showroomer The Deal Seeker or Bargain Hunter The Window Shopping Wanderer The Decisive, Take Charge…
As for consumers’ safety needs, the Coke Life lower down the percentage of sugar. This greatest change largely…
Study your current customers Prepare your customer loyalty program Set goals, and measure them with a CRM Set…