To stay hydrated, some soccer players prefer taking energy drinks and soda instead of water. Soda drinks also…
Moore: Packaging is often called the “silent” hero in many value chains—reducing food waste, protecting medicine, and enabling…
1. The “Share A Coke” Campaign. Last June, Coke launched its “Share A Coke” campaign in the U.S.,…
Since 1993, the United Nations General Assembly has adopted the Olympic Truce resolution two years before every Games,…
The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…
Nestlé: Good food, Good life | Nestlé India. What is push pull strategy of promotion In simple terms…
The benefits of standardization. Fundamentally, standardization means that your employees have an established, time-tested process to use. When…
Notably, Coca-Cola also took advantage of new features on Facebook, Messenger and Instagram stories by allowing visitors to…
In short, the product is everything that is made available to the consumer. In the 4 Ps strategy,…
In September, Coca-Cola unveiled its first new global brand platform since 2016: ‘Real Magic’. Under this new platform,…