There are four main customer segmentation models that should form the focus of any marketing plan. For example,…
Demographics and psychographics are both important in marketing, as they allow you to better understand your target consumer…
PepsiCo uses a number of Omnicom agencies, including OMD, around the world. Does Pepsi use Salesforce As a…
Good examples of price skimming include innovative electronic products, such as the Apple iPhone and Sony PlayStation 3.…
Iconic brands are cultural phenomena that inspire unbreakable loyalty in their fans. Greater than its products or services,…
Threats in the SWOT of coca cola. Raw material sourcing – Water is the only threat to Coca…
Coca-Cola is a B2c company, selling products to consumers, but they are not a Dtc company, selling to…
That’s why cut is the most important of the 4Cs—if a diamond is poorly cut, no clarity grating,…
The elements of Market Structure include the number and size of sellers, entry and exit barriers, nature of…
Setting products at market prices means prices are on par with the going rate of competitors. This happens…