Survey your brand equity Set your goals Review your resources Look into wider consumer or market trends Research…
Coca-Cola’s market segmentation focuses on four various elements, namely geographic, demographic, psychographic, and behavioral. Coca-Cola might have originated…
The Coca-Cola Company is one of, if not the world’s most successful FMCG (fast-moving consumer goods) brands. But…
There are four main customer segmentation models that should form the focus of any marketing plan. For example,…
Study your current customers Prepare your customer loyalty program Set goals, and measure them with a CRM Set…
Coca-Cola is a B2c company, selling products to consumers, but they are not a Dtc company, selling to…
Mexicans are the largest consumers of Coke, and consumers in the country drink 745 Coke beverages a year.…
In September, Coca-Cola unveiled its first new global brand platform since 2016: ‘Real Magic’. Under this new platform,…
Choose a relevant email list Design your email Personalize your email subject line and content Be conversational Create…
PepsiCo’s marketing mix has evolved over time, especially because of the effects of mergers and acquisitions. The marketing…