Coca-Cola announced Monday it has bought full control of Sports drink maker bodyarmor for $5.6 billion, making it…
RD: Most companies providing neuromarketing services would say that they operate in an ethical way, just as any…
We hired CAA (Creative Artists Agency) to develop ads for Coca-Cola. CAA would hire the best and brightest…
Target Market Category Differentiation The Payoff What is Pepsi’s brand positioning As a brand, Pepsi has positioned itself…
It analyses the 4Ps (Product, Price, Place, and Promotion) of Coca-cola company and explains its business & marketing…
Because of the highly competitive nature of the beverage industry, large brands like Coca-Cola must spend on multi-channel…
According to the American academy of Pediatrics, kids between the ages of 12 and 18 should not consume…
Promotion. Coke aggressively markets its product lines through ad campaigns across multiple mediums and channels, including TV, online…
Companies in the beverage industry utilize related diversification as a strategy that enhances their competitive advantage. Coca cola,…
Social Media Marketing Strategy Coca-Cola is on all the relevant social media channels. On Twitter, it has 3.3…