Marketing that is compelling and influential affects the brain through more than just perceptions and rational thought. Powerful…
Coca-Cola on Friday announced it will be pausing paid advertising on all social media platforms globally for at…
Demographic segmentation groups customers and potential customers together by focusing on certain traits that might represent useful markets…
Pen a positioning statement Critique your identity against competitors Outline your existing market position Understand the conditions of…
PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands – such…
Firm selection and overview. In 2020, Coca-cola co (20.8%) and PepsiCo (10.0%) held the largest market shares in…
VALS (“Values and Lifestyles”) is a proprietary research methodology used for psychographic market segmentation. Market segmentation is designed…
Our very first ad was published in the Atlanta Journal newspaper on May 29, 1886, a few short…
Comparing the average per capita consumption of Coca-Cola of 14 countries, the AP found that Mexico leads the…
The Coca-cola logotype consist of the name and two colors’ mix against the background. Color schema include white…