Colgate-Palmolive’s five advertising agencies have teamed to form Red Fuse Communications. a single operating unit focused on servicing…
Consider who needs your products Gather data about your customers Look for underserved segments Research audience behaviors Develop…
Product Ingredients Active ingredients: Sodium Fluoride 0.22% Inactive ingredients: Water, Hydrated Silica, Glycerin, Sorbitol, PVM/MA Copolymer, Sodium Lauryl…
Market segmentation is the process of dividing prospective consumers into different groups depending on factors like demographics, behavior…
Pepsi’s customers are mainly aged between 13 and 35 years old from lower middle class to upper class…
Four out of five dentists would prefer you use Colgate over any other toothpastesurely Colgate must be the…
Not all toothpastes are manufactured in Mexico. It really depends on the brand you preferand even then, they’re…
Colgate has 3 major product lines- toothpaste, mouthwashes and toothbrushes. It has added a variety of different products…
The tube is primarily made of HDPE (High Density Polyethylene), #2 plastic. The cap is made of PP…
We developed the positioning, “Smile and Go for It” (放开笑放手做) – a proposition rooted in consumers’ desire to…