Colgate is an American brand principally used for oral hygiene products such as toothpastes, toothbrushes, mouthwashes and dental…
Colgate segmented their audience by using different segmentation types for different products like they used Age-based segmentation for…
Which type of advertising is used by Colgate? Colgate mainly uses a positioning approach based on its competitors.…
Colgate has 3 major product lines- toothpaste, mouthwashes and toothbrushes. It has added a variety of different products…
We developed the positioning, “Smile and Go for It” (放开笑放手做) – a proposition rooted in consumers’ desire to…