The slogan “Think different” was created by Craig Tanimoto, an art director at Chiat\Day, who also contributed to…
The main goal of comparative advertisements is to communicate value, which is often done by showing how one…
Some fun, some food, it’s all inside this Happy Meal. (2007–present, used for Happy Meal campaigns.) Some fun,…
However, a more accurate description is that Google is an advertising company. 88.7% of Google’s revenue comes from…
You can the basic reach for TV channels for free at The Media ant. However, BARC is a…
Radio advertising comes in three main categories: live reads, spoken by an on-air personality; sponsorships, which show a…
Ogilvy & Mather McCann Erickson India Lowe Lintas JWT Leo Burnett Mudra Communications Grey Worldwide FCB Ulka Who…
In YouTube, click your avatar icon at the upper right and select YouTube Studio. Click Continue, then on…
Why advertise in the press? Here’s 10 reasons… Press and magazine advertising grant brands the capacity to target…
Gatorade uses psychographic and demographic segmentation in order to serve the changing needs of the consumers in a…