Communication serves five major purposes: to inform, to express feelings, to imagine, to influence, and to meet social…
Identifying your audience allows your business to focus marketing efforts and dollars on the groups that are most…
The six major modes of communication in marketing include advertising, digital marketing, direct marketing, personal selling, public relations…
Address basic needs such as food, shelter and education Promote healthier lifestyles, one person at a time Knock…
The 4Ps of product, price, place, and promotion refer to the products your company is offering and how…
This can include everything from fashion and beauty, to health and fitness, to food and beverage, to travel…
Transactional Long-term Personal assistance Dedicated personal assistance Self-service Automated services Communities Co-creation What is customer relationship example Sending…
Top Public Relations Firms by Expertise: Crisis Management Firms. Event management companies. Media Buying Agencies. Reputation Management Companies.…
The DAGMAR approach advocates a marketing strategy that guides the consumer through four phases: awareness, comprehension, conviction, and…
Viral Marketing Public Relations (PR) Unconventional Public Relations Search Engine Marketing Social and Display Ads Offline Advertising Search…