A creative director is solely concerned with the creative vision of a project and makes sure that all…
A Drip Campaign, whether sent via email or text marketing, is a time-released set of automated communications. These…
Nearly all brand strategist positions require candidates to have a four-year bachelor‘s degree. Degrees that can give brand…
In essence, the definition of a marketing communication strategy is how your business plans on conveying a particular…
Types of Media used to Promote Coca-Cola Published media includes newspapers, magazines, trade and professional press, and the…
The communications lead is in charge of planning and creating marketing and communications for an organization. This includes…
Above the Line, or Atl marketing, refers to generally untargeted, massive campaigns to raise brand awareness and reach…
Advocacy advertising is the use of marketing to support a particular message or cause. Unlike commercial advertising, advocacy…
Develops marketing plans and strategies that increase the awareness of stature for businesses. Supports lines of service and…
Gini argues that there is really no difference between PR and communications – her definition for public relations…